A buyer from another country is not buying only your business. They are buying a way into a market they do not know, and their questions reflect that. We hear the same ones in nearly every first conversation.
Why are you selling?
Everyone asks this. International buyers listen harder to the answer, because they cannot easily check it with people who know you. Be plain. Retirement, a new project, a partner leaving, a market that has changed: any honest reason is fine. A vague one costs trust.
What runs without you?
A buyer who will not be in the country every week needs to know who manages the business day to day. A second layer of management, documented processes and a few key people with a reason to stay are worth more to a foreign buyer than to a local one.
Who are your customers, and will they stay?
Concentration worries every buyer, but a buyer from abroad also wants to understand the relationships. Long contracts, recurring revenue and customers who deal with the business rather than with the owner personally all help.
What do the rules look like?
Licences, employment law, data protection, sector regulation. A buyer new to the country will ask how each one affects the business. Having a short written summary, checked by a local lawyer, saves weeks.
What is the number, and how did you get to it?
Valuations travel badly across borders. A multiple that is normal in one market looks strange in another. Explain how you arrived at your price, in terms of profit, growth and comparable sales, and expect the buyer to explain theirs.
How KRAKUM helps
We prepare the profile with you, take it to buyers in our network who fit, and make an introduction only when both sides have agreed. From there we help with the information exchange and bring in lawyers and accountants from our partner network as the deal needs them. You keep control of who learns the name of your business and when.